Marion consultant company to lay off 78 - KWWL - Eastern Iowa Breaking News, Weather, Closings

Marion consultant company to lay off 78

MARION (AP)-- Marion-based multinational consulting company Frank N. Magid Associates Inc. says it will cut 78 jobs by early summer.

The television and entertainment consulting company says a new data collection center is opening in Minneapolis, and says the jobs being phased out are focused on traditional telephone interviewing.

The company says 61 part-time positions and 17 full-time positions will be eliminated by the end of June.

The company employs about 250 people in Marion.

Company media strategy group president Steve Ridge says a "fundamental shift in consumer behavior" means the company can't rely on traditional methods like telephone interviewing.

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