New Executive Director for CF Main Street - KWWL - Eastern Iowa Breaking News, Weather, Closings

New Executive Director for CF Main Street

For many years, MaraBeth Soneson has been watching the development of downtown Cedar Falls from afar. Now, she gets the chance to be a part of it, as an insider. Soneson has been named Executive Director of Cedar Falls Community Main Street, and will begin her new job March 2.

Soneson comes to Cedar Falls Community Main Street with an extensive background in marketing and strategic planning. She is currently the President of Acorn Advisors, LLC, a company which specializes in a wide array of electronic marketing strategies for small businesses.

MaraBeth has lived in Cedar Falls since 1991, and has been a casual observer of what's been happening downtown. Her new role as Executive will take her into the heart of the downtown's future. She says, "It's been great to be a first-hand witness to the transformation that has occurred on Main Street over the last 21 years, and to see what can be accomplished with many individuals working together toward community betterment. The Cedar Falls Main Street District has become the perfect place to explore, day or evening, and, of course, a great place to meet with good friends."

Cedar Falls Main Street is a volunteer, non-profit organization, created to foster economic vitality, while preserving and promoting the historic image and character of the downtown.


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