V-Day in a tough economy: Back to basics - KWWL - Eastern Iowa Breaking News, Weather, Closings

V-Day in a tough economy: Back to basics

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Dubuque (KWWL) -- You've probably noticed a lot of red and pink around eastern Iowa. That's because Valentine's Day is just around the corner. In an industry that thrives on last minute shoppers, this year, the economy might play a roll in gift giving.

As we approach the final countdown to Valentine's Day many local businesses are preparing for last minute shoppers.

On Thursday, the back room at Butt's florist in Dubuque was blooming with Valentine's Day preparations. Store owner Steve Butt says last minute shoppers keep them busy.

"Seems like even more and more each year people are busy and so a lot of times it's still the last thing on their list," Butt said.

Whether it's roses, tulips or a flower basket, there's a pick for everyone, but this year's different then most.

"It's a bit slower, I think people are finding that they need to find out how their budgets are gonna workout," Butt said.

National trends show people are spending less on their special someone which means no new ipods, stereo systems or big screen tv's, but the true problem is that Valentine's Day falls on a Saturday, and in the middle of winter.

"They could have chosen another time of year. It could be more economical for everybody," Butt said.

It takes 60 to 90 days to grow a single rose, and that means starting early for growers.

Still, in an industry that thrives on last minute shoppers, looking to make anyone smile, only time will tell how much green they'll actually grow this year.

"It's kinda traditional for us that it's last minute so on the 15th, we'll know," Butt said.

Online Reporter:  Lauren Squires

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