The iconic symbols of the St. Louis-based brewer will likely appear in three of seven spots Anheuser-Busch has bought during the broadcast of next month's championship football game.
Executives told reporters in a conference call today they couldn't say for certain how many ads would feature the stately horses.
But they said this year's ads will have more Clydesdales than the company's ads during Super Bowls of the past. The ads also will feature comedian Conan O'Brien.
The ads play up the brewer's American identity. That's timely considering the brewer late last year sold itself for $52 billion to Belgium-based InBev SA, forming the world's largest brewing company, Anheuser-Busch InBev SA.