Parking lot renovations cause traffic jam - KWWL - Eastern Iowa Breaking News, Weather, Closings

Parking lot renovations cause traffic jam

By Lauren Squires

DUBUQUE (KWWL) - On the day before Christmas and people are bearing the wintry weather for one last chance at some Christmas deals, maybe even some last minute shopping. But the last few days here at Kennedy Mall have been quite a traffic jam, not only because of cold weather but because of the new look to the parking lot.

"People are moving kinda slow," said Ramona Pape of Dyersville.

Pape and her son Ryan are out one last time before Christmas. They made the trip from Dyersville to Dubuque.

"We decided to stay off 20 because that's always nastier. We took back roads through Bankston," she said.

It's their first time to Kennedy Mall since the renovation of the parking lot. Adding medians to the entrances and taking a way a few parking spots in front of Yonkers to help the traffic flow.

"It seemed pretty convenient for us today," said Pape.

But there wasn't much traffic Wednesday morning, after almost 3 inches of snow hit Dubuque; shoppers weren't out early. The new parking lot hasn't been convenient all week. Monday afternoon police directed traffic for hours.

"This time of year we encounter probably out peak, highest, amount of traffic we're ever gonna see," said Cindy Kohlmann, Director of Marketing at Kennedy Mall.

Still there are some kinks to be worked out. The mall is working with the city to help make traffic more efficient in all areas around Kennedy Mall. Despite traffic and economic times, people are shopping at the mall.

"In the midst of a recession we've got a full parking lot. we are seeing a lot of people coming out to Kennedy Mall. For that we're happy, not so happy if we've got problems," said Kohlmann.

Kennedy Mall officials say they plan to look at alternatives for next year, once the snow is cleared. In the meantime Kennedy Mall is closed, as of 6:00 p.m. on December 24th. The true test will be the day after Christmas when people return for exchanges and after Christmas sales.

Online Reporter: Lauren Squires

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