Black Friday down, but not out - KWWL - Eastern Iowa Breaking News, Weather, Closings

Black Friday down, but not out


by Bryan Goettel

CEDAR RAPIDS (KWWL) - "This is where we put all our sweat, all our blood, all our tears to show this company what we have today!"

That was the cry from one of the managers at Best Buy in Cedar Rapids just moments before the doors opened on Black Friday.

From the employees, to the customers, every year thousands sacrifice sleep to be a part of Black Friday.

"Gotta be a man to be out here in the cold," said Jordan Lester from Cedar Rapids. 

Lester waited in line since 2:00 Thursday afternoon.

So why do people do this?

"Just for the pure joy and excitement of everybody going crazy," said Zack Murdock, who made his way to Best Buy from Waterloo.

Hundreds of people braved freezing temperatures and didn't let tryptophan get in the way of a good deal.

"I needed a laptop for college so I wanted to get the deal for that one," said Bobby Rauch, a high school senior from Cedar Rapids.

"I'm thinking they're crazy.  They drove me out here," said Jennifer Moyer, who made the short drive from Anamosa.

Moyer and two of her friends were the first in line at 10:00 Thanksgiving morning, 19 hours before the doors opened.

"I've stood in this line all night long just for her kids to have a computer for Christmas," said Moyer.

While big items were again a big draw, many were scaling back.

"All the DVD's man," said Lester.  "They're cheap.  The economy's so bad right now I can't afford to spend all that money so I gotta do what I gotta do."

Some arrived as seasoned veterans.

"Oh yeah, we do it just about every year," said Rauch.

While others go their first taste of a Thanksgiving tradition.

"To tell you the truth we thought about this before we left the house and we said I bet some news guys would come up and talk to us," said Murdock, who was dressed in full hunting gear with his friend, Adam Collins.

But the big question after all is said and done, after the long lines, the cold, the crowds, is it all worth it?

As Jordan Lester simply put it, "No, it's not."

Online Reporter: Bryan Goettel

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