First Lady unveils formal campaign - KWWL - Eastern Iowa Breaking News, Weather, Closings

First Lady unveils formal campaign

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First Lady Melania Trump unveiled her long-awaited formal campaign yesterday at a White House ceremony.

It's called "Be Best."

The goal of the campaign is to promote the well-being of children by encouraging them to "Be Best" in their lives, through learning the importance of social, emotional and physical health.

President Trump also signed a proclamation declaring May 7 "Be Best" Day.

Melania Trump posted to her Facebook Page, saying, "I am very excited to kick-off #BeBest - a campaign dedicated to helping children #BeBest in their individual paths. "

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