Last video store in Iowa City calls it quits - KWWL - Eastern Iowa Breaking News, Weather, Closings

Last video store in Iowa City calls it quits

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The fifth-largest city in Iowa will soon be without a video rental store -- as the last one announces it will close.

"Everything Must Go" read the marquee at Iowa City's last standing video rental store, Family Video. Despite the steady stream of business flowing in Thursday afternoon, the location will soon close its doors for good.

Most customers had the news broken to them from messages pasted to the business's door announcing the closure.

"Attention Customers: Unfortunately this location will be closing. From 1/28 - 2/11 we will only be open from 12-8," the note began.

The news coming as a disappointment to many of its customers.

"I was surprised because I really like coming here and getting movies," Victoria Phillips said. Phillips said she comes to the store several times a week to get movies and games for her kids.

The store's message went out to announce a "massive" movie and game sale as it started to liquidate its inventory, a reason some shoppers made the trip from towns away. 

"I seen that they had some pretty good deals. The store was shutting down. Figured I'd hit up, get some movies I wanted to see for a decent price," Michael Taylor said.

The business closure follows a long trend of video rental stores calling it quits as more people opt for streaming services like Netflix. Taylor said he believes illegal movie-pirating has played a role in it, too.

Despite that, not everyone streams -- but the other options are starting to flame out.

"They have a lot of varieties of movies that they don't have anywhere else so that's why I come here," Phillips said. She said she hopes another rental store will open in the city.

Until then, those looking for a wide selection of movies and games will have to travel 20 minutes from the Iowa City location, to it's North Liberty one. That Family Video marks the last video rental store in all of Johnson County.

Taylor said he's a frequent customer at the North Liberty location but he fears the Iowa City store closing could be a sign of what's to come in his town in the future.

"This is one here is a lot bigger and in a lot bigger populated area. It does have me worried," he said.

The company's website said it is still operating locations in Waterloo, Cedar Falls, and Cedar Rapids on top of that North Liberty location.

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