Cedar Falls business spreading 1,095 kindness rocks throughout t - KWWL - Eastern Iowa Breaking News, Weather, Closings

Cedar Falls business spreading 1,095 kindness rocks throughout the Cedar Valley

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A business in the Cedar Valley that's dedicated to planning events, plans something a little different for their three-year anniversary. 

EventConnect in Cedar Falls said they decided to do something small in a big way. 

They painted motivational messages on 1,095 rocks. That's in honor of EventConnect being in business for 1,095 days. They then hid the rocks throughout Cedar Falls and Waterloo. 

Owner Catherine Mayfield says it's kind of like a scavenger hunt. 

"A lot of what we do as a business is spread happiness and make people happy, so we thought well why don't we spread some kindness," she said. 

EventConnect made a video about why they did this. Click here to watch the video. 

A simple reminder to, "Be kind," or "Say yes to new adventures." 

"Some of the best ideas I think are almost border-line ridiculous or even just a bit outrageous," Mayfield says. 

Each rock has a painted message, and a little note on the back that reads, "This rock was meant for you to find. Keep it. Share.Take a picture and post to Instagram #spreadkindesscv." That means if you see a painted rock in the Cedar Valley, you're encouraged to post a picture to Instagram. 

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