New statewide health campaign against childhood obesity - KWWL - Eastern Iowa Breaking News, Weather, Closings

New statewide health campaign against childhood obesity

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Associated Press Associated Press

Before children hit the streets for trick-or-treating on Halloween, the governor's office announced a new statewide childhood health campaign.

Governor Kim Reynolds and Lt. Governor Adam Gregg revealed the new campaign on Tuesday, "5210 -- Healthy Choices Count" to combat childhood obesity in partnership with the Healthiest State Initiative and the Iowa Department of Public Health.

The program focuses on four daily health habits which is where the "5210" comes from. It recommends five or more servings of fruits and vegetables, two hours or less of screen time, one hour or more of physical activity, and zero sugar-sweetened beverages.

In a release about the new plan, Reynolds said healthy habits like those will help with educational success, according to research.

“Their reading scores improve, they are able to maintain better focus in class and they sleep better. Children who do better in school are more likely to pursue post-secondary education and are better equipped to contribute to Iowa’s economic success," Reynolds said.

Lt. Gov. Gregg said the plan isn't their way of telling parents or kids what to do.

"5210 does not tell kids what to do but instead provides them the environment to thrive and create healthy habits," Gregg said.

Throughout the next two months, the campaign will roll out which will include tool kits, social media, advertising, website content and community commitments. Four counties are working directly with IDPH to implement the programs within the communities: Mills, Dubuque, Henry, and Fayette. The release said each will receive $18,000 to improve accessibility for a healthy environment.

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