Iowans create "Iowa Wave" shirt, 100% of profit going to UI Chil - KWWL - Eastern Iowa Breaking News, Weather, Closings

Iowans create "Iowa Wave" shirt, 100% of profit going to UI Children's Hospital

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A group of Iowans are building on a new tradition to give back.

Three Iowa families teamed up to create an "Iowa Wave" shirt with 100% of the profit going to the University of Iowa Stead Family Children's Hospital. Their website launched Sunday night and they've already sold thousands of shirts.

Brooke Mickelson of Des Moines is one of the creators. She is an Iowa graduate and former Miss Iowa USA who married a former Hawkeye football player, but it hits even closer to home for them.

She says, "When my son Hunter was born, he had a severe dehydration issue through his kidneys through a rare genetic condition called nephrogenic diabetes insipidus. We were treated here in Des Moines for a couple weeks and they couldn't nail down the problem until we got transferred to Iowa City."

Her friend from college Meighan Phillips also had her child treated in Iowa City as well.

Brooke says, "Her daughter Genevieve got a virus through a lake here in town and it attacked her kidneys."

Today, Hunter and Genevieve are doing well with both families crediting the staff at the UI Children's Hospital. 

"We owe so much to the hospital there," Brooke says. 

That's when they decided to ride out this new Iowa "wave" tradition. The Mickelson's and Phillips' teamed up with another family, the Willis', and together created the shirt. It's way to connect with the patients on the other side of the wave, even from outside of Kinnick Stadium's walls.

"I think it's important for everyone to feel like they are a little bit a piece of this situation because they are...everyone can be and this is a way that they can do that," Brooke says. 

Their goal is to sell a ton of shirts for everyone to wear for the big "blackout" game on November 4th.

Adult shirts are $30 and kids are $18. You can buy and learn more about the "wave" shirt here:

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