New shade of purple to honor Prince - KWWL - Eastern Iowa Breaking News, Weather, Closings

New shade of purple to honor Prince

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(NBC) -- Pantone, the company that standardizes colors, has announced a new hue to honor the late entertainer, Prince.

The color, called Love Symbol #2, was inspired by Prince's purple piano. 

Prince's estate is looking to collaborate with various people on products that will use the new color.

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