Vegas gets e-sports arena in effort to attract millennials - KWWL - Eastern Iowa Breaking News, Weather, Closings

Vegas gets e-sports arena in effort to attract millennials

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LAS VEGAS (AP) -

A 200-seat arena for competitive video gaming is Las Vegas' newest effort to attract millennials.

The e-sports venue housing dozens of game consoles is slated to open Friday, when it hosts a $50,000-prize-pool Halo World Championship qualifier.

Seth Schorr is a member of the board of directors of Millennial Esports, the company behind the arena. He says Las Vegas needs to keep reinventing itself "to remain relevant to the up-and-coming generation."

The arena is downtown, within walking distance of various hotel-casinos.

Las Vegas casinos have invested in numerous non-gaming amenities to attract the elusive millennials. They include rooms featuring bunk beds for the travelers who don't want to spend a minute apart and a lounge with foosball and air hockey.
 

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