Backlash: Fisher-Price releases toy that shows moms driving arou - KWWL - Eastern Iowa Breaking News, Weather, Closings

Backlash: Fisher-Price releases toy that shows moms driving around "getting smoothies" instead of working

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Press a button on a new Fisher Price toy SUV and you will hear: "Time for yogurt and a smoothie."  

Baltimore mom Gina Zuk blasted the toy manufacturer on Facebook saying women need to be shown in leadership roles at work.

In her Facebook post she said: 'My son's favorite toys growing up were Little People. I always just grabbed the fire truck or barn and didn't think much about it. Today when shopping for toys for Anna I was disgusted to see the "girl" versions of Little People. The only ones with all girl figures were all smothered in pink and purple, they worked in interesting places like the "home", and they all lacked the multiple educational elements the "boys" toys had. Then I set my eyes on this prize: "SUV" and a clearly mom looking figure.  Please note tagline "time for yoga and a smoothie".'

Fisher Price has tried to battle stereotypes with products featuring women in fire fighter, dentist, post worker and farmer roles, the company said.

Fisher Price responded to the post with: 'Thanks for taking the time and caring enough to share your opinions. You've inspired us to change the phrase the toy says, and also the words we call out on the package… we're getting to work on that now!' 
 

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