Nashville band Lanco kicked off the 13th annual America's River Festival Friday night to a crowd mostly keeping to the shade and under the tents.
And who can blame them when the temperatures outside are in the 90's?
Heat a big concern this weekend, but many people at the festival Friday night had found their ways to deal with it.
For Brett Besler, the solution is easy: "We're just drinking beer, it's keeping us cool.
Brock Buzynski agrees, but adds, "Compression shorts, of course."
And while fans are dealing with the heat, it's even harder for the guys taking the stage to perform to those beer drinking crowds.
"We cope by just having fun. Get up on stage, make sure you're drinking water so you don't pass out, but we give the best show we can every time," Brandon Lancaster, lead singer of Lanco, said.
It's also something at the forefront of the minds of the event organizers.
"We're well aware of the heat and that. So we've taken more precautions, we've got big fans on site for people, we got two huge tents they can get underneath, we've got a lot of water, and that stuff, that they can purchase and keep their selves hydrated," said Keith Rahe, the event coordinator.
He added that the biggest concern is for the crews helping to set up during the day, when the heat is the most oppressive.
The festival runs two nights. Friday night features country acts like Jon Pardi and Nitty Gritty Dirt Band.
Saturday night swings back in time with a more classic rock feel. Cheap Trick and REO Speedwagon among the bands performing.