Commercial has surprise ending - KWWL - Eastern Iowa Breaking News, Weather, Closings

Commercial has surprise ending

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(CNN) -

A German supermarket commercial  shows an older man who is left alone at Christmas by his family. 

The family then gets the news that the man has died. 

But when they gather together  to morn  his loss, they find  out the older man is actually alive. 

He says, "How else could i have brought you all together? mmh?"

Some  people are calling  this a cruelly manipulative twist ending.

The  creative director  of the AD Agency says they made the spot to set  out an emotional message about holiday priorities.

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