Equal Time Rule - KWWL - Eastern Iowa Breaking News, Weather, Closings

Equal Time Rule

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We are two months away from the Iowa caucuses and candidates have been pushing out their messages for months, but four GOP candidates in particular were all over your TV this past holiday weekend.

The campaigns of John Kasich, Mike Huckabee, Jim Gilmore and Lindsey Graham had access to network commercial and promotional time on 18 affiliate stations in Iowa, New Hampshire and South Carolina over Thanksgiving weekend.

Why? Well, NBC agreed to their "equal time" requests made after leading GOP candidate Donald Trump guest-hosted Saturday Night Live on Nov. 7.

Trump was on for a total of 12 minutes, so NBC agreed to give that time to these candidates who requested the time.

Kasich, Huckabee, Gilmore, and Graham are not polling very well here in Iowa and as KWWL Political Analyst Chris Larimer says they need to stay current to compete but it's a little early for voters to see the same ads every commercial break.

"The lasting effect of the power of television ads right now is going to be pretty minimal. For the most part, it's going to be highly unlikely that voters will remember anything about the content of the ads that were aired this last week. I think campaigns are trying to use whatever time they have to help craft a narrative about their campaign, to say we are still in this...we are still viable," he says.

Equal Time Rule applies to non-news shows and NBC says SNL is an entertainment show.

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