Auto Industry On Track to Break Record Sales - KWWL - Eastern Iowa Breaking News, Weather, Closings

Auto Industry On Track to Break Record Sales

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One major U.S. industry finding itself with a little extra Holiday cheer this year; the auto industry sales are on track to break the record set back in 2000, when 17.4 million vehicles were sold in the U.S. that year.
The sale reps at Witham Auto Centers hit their year goal back at the beginning of November.

"Business has been really good from start to finish. We've had a couple slow months here and there, but in general service, sales everything has been very progressive," said Tim Godfrey, Co-Owner of Witham Auto.

And the reason, a huge push from manufactures and that means great deals for buyers.

"Right now, new cars are a great deal, for people with low interest rates and big incentives. Manufactures are trying to keep those plants moving and the only way they can keep moving is to have people come look at their product," said Godfrey.

The biggest thing buyers at Witham are looking for the bells and whistles. They want the latest in when it comes to their music, navigation, and synching with their phone.

The largest group of new buyers in the area, millennials
One millennial says it was just time to retire her college car.
"Winter time is coming up and my car wasn't very sturdy, definitely just needed it," said Caitlin Egleston.

Witham Auto also credits the communities willingness to buy local and support local businesses to the success of the local industry this year.
Dealers tell us you can expect manufactures to roll out some good holiday deals, in order to continue their push to break the record set 15 years ago.

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