Hawkeye victories benefiting local apparel shops - KWWL - Eastern Iowa Breaking News, Weather, Closings

Hawkeye victories benefiting local apparel shops

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IOWA CITY (KWWL) -

Some local Hawkeye apparel stores, like Tailgate in downtown Iowa City, ave been having their best year ever thanks to the Hawkeyes phenomenal record this season.

“Sales have been fabulous this season, especially with the Hawks winning,” said Natalie Schneckloth, the marketing director at Tailgate in downtown Iowa City.

“The more they win, the more likely you are probably to buy a new product,” University of Iowa student Conor Paulsen said.

“It's especially exciting now that we're doing really well, and it's even more fun to wear your Hawkeye gear,” Hawkeye fan Elizabeth Shirazi added.

Different stores have gained regular customers this season, who buy new gear for every game.

"Everybody's just looking for a different design for that next t-shirt," Schneckloth said. "You know, they don't wanna wear that same t-shirt that they wore to the previous game, so they're looking for a new outfit completely.”

Local Hawkeye apparel stores have been doing better than ever this year, but loyal Hawkeye fans say they would be buying new gear even if the Hawkeyes didn't have the record they have.

"I might be a little less inclined, but I think Iowa fans are very true to, you know, whatever kind of season we're having,” Paulsen said.

“I think Hawkeye fans are pretty loyal, no matter whether the Hawkeyes are winning or losing,” said Shirazi.

And it's not just fans in the area giving local stores a sales boost.

“[My family and I] came all the way out here from California," Hawkeye fan Shannon Starrs said. "and due to their record, we're in here today buying as much as we can.”

While everyone loves a Hawkeye win, apparel stores say a great season is the best holiday gift they can ask for.

"With the Hawks doing so incredible, it's helping us,” Schneckloth said.

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