After working with her dad for seven years, Reshonda Young was looking for a change.
And that's when an idea popped.
"It was so clear. Just straight into my right ear. The name was popcorn heaven," Reshonda says.
She started the business Popcorn Heaven in Waterloo, but she didn't want to just make popcorn. She wanted to give back to her home.
So she opened her store on Franklin Street to bring more business to the East side of Waterloo.
"There's so many businesses that run away from our community, and I'm not trying to run away. You know I grew up here. I live here. I love being her," Reshonda says.
She went beyond federal guidelines, paying her employees beyond minimum wage.
"Instead of just waiting for somebody else to create those positives, we have to be willing to jump in there and do it ourselves sometimes," she says.
And Reshonda says what's also important to her is that Popcorn Heaven does not discriminate when hiring.
She says, "If you've got something on your background that isn't all that great, that we would look at you. We would look at the person and who you are today. and not who you were yesterday.
She's used her entrepreneurship background to improve the community. Not to take from it.