West Coast mobile boutique trend hits Dubuque - KWWL - Eastern Iowa Breaking News, Weather, Closings

West Coast mobile boutique trend hits Dubuque

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Mobile fashion boutique trend hits Dubuque Mobile fashion boutique trend hits Dubuque
Mobile fashion boutique trend hits Dubuque Mobile fashion boutique trend hits Dubuque
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DUBUQUE (KWWL) -

It's a West Coast trend, and now, it's in Dubuque.

Sisters Marissa Droessler and Marah Odgers have owned their mobile fashion boutique for two months.

"We kinda just started doing some research, maybe an online store, then we got an idea, there's some places out in each coast, the East Coast....West Coast. You'll see these are very prevalent,  so I thought the Midwest would have some fun with this," said Droessler.

It's the first of it's kind in Dubuque and people seem intrigued by the idea of shopping  in a boutique...a boutique which comes to them.

"It's been very positive just because it's out of the normal shopping experience, so I think it kind of makes it a fun activity, you know with shopping," said shopper Karen Smith.

Like the normal shopping experience, you'll find fitting rooms inside many mobile boutiques.

The owners of The Midwest Girl, say owning a fashion trailer has some benefits over a traditional storefront.

"Neither of us wanted to get in debt over starting a business and definitely less risk by not having to take out a as big of a small business loan." 

However, it's such a new concept -- brave entrepreneurs might face some hurdles with city regulations. 

"The permit situation, since it's so new.  A lot of cities don't even know where to start, you know because there hasn't been another business that has approached them  with this kind of venue,"said Droessler.

But for these sisters, Dubuque has been accommodating to their innovative business idea. 

According to the American Mobile Retail Association, the average cost to startup a mobile business is about $25,000 dollars.  That includes filing the business, buying a used truck, rebuilding the inside and buying inventory. 

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