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Is the #DontJudgeMeChallenge on social media having a negative effect?

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IOWA CITY (KWWL) -

On social media teens are at it again, this time making themselves what they call "ugly" all in name of body positivity.

The intention is good, but many say this only reinforces existing beauty stereotypes.

The new video trend is called the #DontJudgeMeChallenge, where people are making themselves look "unattractive" smearing their faces with drawn on uni-brows, acne and wild hair, then they transition in a matter of seconds from what they call ugly to beautiful.

"I'm a big person on individualism so, let the people do what they want," said Robert Frey."It depends on the way people perceive it."

The new social media trend hit the cyber streets Monday on Instagram and has since taken over Facebook and Twitter.

"Don't do it, just be yourself, you don't have to wear make up to be beautiful, you're beautiful the way you are," said Berenice Moreno.

Moreno says she has friends doing the #DontJudgeMeChallenge and she says it can actually be hurtful.

"I think it's dumb and they're wasting their time and they just want to get attention," said Moreno.

Teens are filming themselves looking "unattractive" and then revealing what they actually look like in real life.

It looks like the people in the videos consider putting on glasses, having messy hair, and stained teeth are things that aren't pretty.

"They like do uni-brows and put acne on themselves and some people have acne and they can't get rid of that magically," said Mystica Barrera. "Fun to watch because some are really funny, but I can see how it can make people feel self conscious about themselves."

While it seems like this trend started with all the right intentions, people in Iowa City say it's two-faced and ugly.

"It's disrespectful, people are trying so hard to look good these days," said Frey. 

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