Cedar Valley businesses ready to reap concert benefits - KWWL - Eastern Iowa Breaking News, Weather, Closings

Cedar Valley businesses ready to reap concert benefits

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WAVERLY (KWWL) -

 While the Gentlemen of the Road concert tour will be held in Waverly, many Cedar Valley businesses are seeing the dollar signs.

"This is going to be a lot of fun and it's going to show a lot of people what the town of Waverly can do," said Pour House bartender Josh Poock.

The Pour House is ready to get the booze and the cash flowing.

The bar is rumored to be the spot for the Mumford and Sons after party, and by the looks of their inventory, they're prepared.

"We're going to get a lot of people in here and hopefully they'll want to come back because they're going to have so much fun," said Poock.

And what's a party without party favors?

Even retail stores are finding ways to capitalize off the impending foot traffic.

"We thought we'd set up a little photo booth here and take advantage of that," said Bo Ellison, owner of a photography shop in Waverly.

He set up his booth to send photos taken with a Gentlemen of the Road background straight to your phone.

And just down the road, businesses outside of Waverly are cashing in as well.

"After the tour announcement date, our phones were ringing off the hook, we sold out within a few hours," said Cedar Falls Comfort Suites manager Angela Burk.

She says almost all hotels in Waterloo and Cedar Falls are sold out.

"Every bed in our rooms are going to be occupied, we even put a sofa bed in some rooms so there will be three beds. There will be a lot of people from all over," said Burk.

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