New "Balance Calories Iowa" initiative - KWWL - Eastern Iowa Breaking News, Weather, Closings

New "Balance Calories Iowa" initiative

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In an effort to support Governor Branstad's healthiest state initiative, the Iowa Beverage Association, Iowa Grocery Industry Association, and the Iowa Games will announce a new initiative.

The Balance Calories Iowa effort aims to decrease calories in beverages by 20% by 2025.

An official launch will happen June 2nd.

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