Waverly local biz mixed on impending Mumford concert - KWWL - Eastern Iowa Breaking News, Weather, Closings

Waverly local biz mixed on impending Mumford concert

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Some local business owners are split on the economic impact of an upcoming music festival in Waverly.

Headlined by folk-giants Mumford and Sons, the "Gentlemen of the Road," tour will come to Waverly June 18 - 22. Organizers say it could bring between 20 and 30 thousand visitors to the small town. The event will also feature the band My Morning Jacket, as well as local acts.

"It's definitely going to be a good deal for us," said Darrin Siefken, owner of Crawdaddy Outdoors on E. Bremer.

Siefken said he hopes his products strike a chord with concert-goers, and boost sales.

"Yes, we're going to 'bear' it," he grinned, standing next to a giant stuffed bear in a kayak.

But others aren't so pleased. During the event, sections of road in downtown will be closed. That includes the stretch in front of Mane Street Hair Company, owned by Susie Jenison.

"I just don't think that's probably the best," she said.

Officials with the Chamber of Commerce stress that all businesses will still have some access, though Jenison isn't satisfied. She said a large portion of her clientele is older than 65, and not especially mobile.

"If they have to walk even a block or two to park, they're not going to get here," she said.

She's quick to point out that hurts her staff as well, who work on commission.

"Four days without the girls having commission -- it hurts," she said.

"We understand that not every business is going to be conducive to this kind of event," said Travis Toliver, executive director for the Waverly Chamber.

He said, in essence, the needs of the many outweigh the needs of the few. Toliver estimates the event will bring $7-12 million into the local economy, and more than $20 million into the state.

"They need to understand, and I hope support, the greater economic impact this has on our community," Toliver told KWWL.

More information about closures and event logistics is available here.


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