Cedar Falls brewery eyes Waterloo for expansion - KWWL - Eastern Iowa Breaking News, Weather, Closings

Cedar Falls brewery eyes Waterloo for expansion

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Driving past the old Hostess factory in Waterloo, certain memories come back.

"The smell of fresh baked bread, wafting through the air," said Mayor Buck Clark.

Once a Wonder Bread bakery in its heyday, now, the building sits empty. Perhaps not for much longer.

"We love the building," said Dave Morgan, owner of SingleSpeed Brewing in Cedar Falls. "We love the location."

Morgan is pushing a proposal to expand his operation into the space. He said it seems poetic -- because what is beer but liquid bread?

"We want to get beer all the way across the state of Iowa, and hopefully by 2020, across two or three states in the Midwest," Morgan said.

SingleSpeed would maintain their Cedar Falls tap room, and use the new location to scale up brewing. They also plan for a tap room and restaurant, and would eventually add a bottling operation. Morgan estimates that would add about 50-60 jobs in their first year, and eventually, as many as 100.

He said the existing infrastructure was a huge draw.

"It's got a ton of power going to it, a ton of gad going to it, a lot of water going to it," Morgan said. "Those are all things you'd like to check off and say, that's one less thing we have do when we get in here."

Mayor Clark said the city is excited by the idea, but the proposal will have to face their development vetting process just like anything else.

"There will be a process to make sure they're the right one for the site," he said.

If it goes through, he said the city would likely sell the building for a dollar -- which is not unusual as the city brings in new businesses. Clark said it's not an act of charity though, but more of an investment in the city's future.

"In return for that, we'll have a development agreement that will assure us that they'll invest x amount of dollars, and have a building appraised for x amount," Clark said.

That's potential Morgan is hoping to tap.

"The last thing we want to do is move, and then move next year because we've outgrown the space," he said.

"I think we can be a nice piece down there," he continued. "Compliment what they've already done, and what they hope to do in the next few years."

Clark said there is another tentative proposal in the works, for apartments to be built on the same land.

If approved, Morgan said they would be up-and-running within a year.

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