If you jumped online to buy last-minute flowers for your mom, your mother-in-law or someone special who is like a mom to you, then you're not alone.
According to data from the online advertising company Criteo, online shoppers tend to only order flowers at the last minute.
And that's great for online retailers who, according to Criteo, experiencing a 950% increase in flower and gift sales three days before Mother's Day compared to earlier in April.
The jump in flower sales starts to drop off the day before Mother's Day. That's today as shoppers realize their online order might not make it in time.
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