People lined up at the Iowa State Fair on Aug. 22, 1985 to buy the first lotto tickets
On Aug. 22, 1985, Iowa Lottery employees Jeff Borron and Mary Kay Zaver wore “moneybags” costumes on a stage at the Iowa State Fair as they joined the crowd in cheering the start of lottery sales.
CLIVE (KWWL) -
The Iowa Lottery is approaching its 30th birthday.
Legislation authorizing a lottery in Iowa was signed into law on April 18, 1985, and Iowa Lottery sales began with a kick-off celebration on Aug. 22, 1985, at the Iowa State Fair.
“Thirty years have brought amazing growth and change to our lottery, and we're in a healthy position today,” said Iowa Lottery CEO Terry Rich in a news release. “Lottery products continue to serve as an affordable, local entertainment option across the state. The challenge as we move ahead will be for the lottery, like any successful business, to continue to meet consumers' evolving preferences.”
An instant-scratch game was the first product offered by the Iowa Lottery back in 1985, and scratch tickets remain the top-selling product today. In fiscal year 2014, scratch tickets accounted for 60 percent of lottery sales.
To celebrate its 30th birthday, the lottery on Monday introduced “30 Somethings,” a $5 scratch game.