Survey: Mother's Day spending to rise 6% this year - KWWL - Eastern Iowa Breaking News, Weather, Closings

Survey: Mother's Day spending to rise 6% this year

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Americans will spend about 6 percent more on their moms this year.

The National Retail Federation says Mother's Day spending will rise to about $173 per shopper, up about $10 over last year.

Total spending is expected to reach $21.2 billion, the highest in the survey's 12-year history.

“We're encouraged by the positive shift we've seen in spending on discretionary and gift items from consumers so far this year, certainly boding well for retailers across all spectrums who are planning to promote Mother's Day specials, including home improvement, jewelry, apparel and other specialty retailers as well as restaurants,” said NRF President and CEO Matthew Shay.

Cards, flowers, apparel, jewelry and brunch top the list of ways Americans will treat their moms. A spa day, housewares, gardening tools, books, CDs, and electronic items such as a new smartphone or e-reader also are gifts being considered.

Department, specialty and discount stores will see plenty of traffic, while fewer shoppers will go online this year, the retail trade group said. Adults under 35 will spend the most on mom, but many husbands will be shopping for their wives as well, according to the survey.

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