Lilly Pulitzer for Target causes shopping frenzy - KWWL - Eastern Iowa Breaking News, Weather, Closings

Lilly Pulitzer for Target causes shopping frenzy

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Planning on picking up a few items of Lilly Pulitzer's limited-edition Target fashion line? Sorry, but you're too late!

The line of colorful apparel, accessories and home décor launched on Target.com on Sunday at 6 a.m. and sold out within hours. Shoppers visiting Target early on might have been able to pick up a few pieces, but they were quickly stripped from the shelves as well.

The collection originally featured 250 items in 15 prints at prices set to appeal to the average shopper.  A signature Lilly shift dress can go for as much as $300, but the Target version was only $38. Bikinis cost just $48, compared to the usual $136.

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