Ford brings back the Lincoln Continental - KWWL - Eastern Iowa Breaking News, Weather, Closings

Ford brings back the Lincoln Continental

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(NBC) -

Ford is reviving the Lincoln Continental as its top-of-the-line luxury sedan.

The automaker unveiled a prototype yesterday ahead of the New York International Auto Show, featuring seats that contour to your body and a back seat that can recline. 

Ford retired the Continental name back in 2002 and joined its rivals in using letter and number codes for most of its models. 

Now, it's betting the classic Continental name will help rebuild the brand's image in the U.S. and in China. 

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