Americans choose tradition and technology for Valentine's Day - KWWL - Eastern Iowa Breaking News, Weather, Closings

Americans choose tradition and technology for Valentine's Day

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Candy and flowers are old school. Besides, nothing says romance like a smartphone or a tablet., is out with its annual Valentine's Day survey, and these days people are hoping to open more than a box of chocolates.

The online survey shows 95% of the country plans to exchange gifts this year, with more than half of the country indicating a night out with their significant other is their top choice of gifts (51%). This was followed by smartphones (39%), chocolates (33%), flowers (27%), and clothes (25%).

The website also found almost 1 in 5 Americans would love open a laptop this year (19%).

So if you need some ideas, here's a breakdown of the survey:

1.)Tablet - 16%

2.)Fitbit, Jawbone or other fitness tracker – 10%

3.)Tools or sporting equipment – 9%

A few Americans state that they'd most like their partner to make a donation to a charity of their choice in lieu of a gift (5%), and another 5% plan to forego gift giving altogether.

Flowers Still Mean Romance

When it comes to which emotions Americans associate with giving or receiving flowers, more than three quarters of the country still thinks flowers mean romance (77%). This was followed by happiness at #2 (57%), sympathy (31%), apology (24%) and congratulatory greetings (19%). One in ten Americans associate flowers with camaraderie or friendship (11%), and a small percentage don't associate flowers with any emotion (2%).

Almost three quarters of the country plan to send flowers to someone this Valentine's Day with nearly half of Americans (46%) revealing they'll send a bouquet of roses to their significant other. Family and friends are other popular choices including mother (33%), friend (12%), grandmother (9%), sister or a child (8%).

The survey also revealed that 4% of Americans plan to take Valentine's Day gifting into their own hands and send flowers to themselves this year.

The Valentine's Day survey revealed that while almost all Americans (92%) plan to spend money on a special gift this year, 43% plan to spend less than $50. One third (33%) plan to spend between $50-$100, followed by 1 in 10 (11%) indicating they'll spend between $100-$250. A small portion (3%) of Americans admit to being big spenders this year, and plan to spend between $250-$500, or more than $500 (2%).

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