JC Penney launches 'The Salon by InStyle' - KWWL - Eastern Iowa Breaking News, Weather, Closings

JC Penney launches 'The Salon by InStyle'

Posted: Updated:
(NBC) -

In a new partnership with a fashion magazine "InStyle," JC Penney is rebranding its salons into a "modern, cutting-edge salon concept" called "The Salon by InStyle." 

It's a strategic move designed to get more shoppers in the store more frequently.

According to the retailer, its salon customers typically visit the store eight times a year and spend twice as much money in the store as the average customer.

JC Penney will launch the project with 16 pilot locations this summer including Chicago, Dallas, Los Angeles and Miami.

A nationwide rollout is planned for 2016. 

Powered by Frankly