Americans to spend $18.9 billion on Valentine's Day - KWWL - Eastern Iowa Breaking News, Weather, Closings

Americans to spend $18.9 billion on Valentine's Day

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(NBC) Americans plan to spend a lot on their sweethearts, special friends and children's teachers this coming Valentine's Day.

According to the National Retail Federation's Valentine's Day spending survey, the average person celebrating Valentine's Day will spend about $142.

That's about $8 more than last year's $134.

In fact, total spending on Valentine's Day is expected to reach a survey high of $18.9 billion.

Consumers will be buying everything from candy and flowers to apparel and jewelry.

The survey found 53.2 percent of people plan to buy candy, while one in five will buy jewelry.

The survey found nine in 10 people plan to treat their significant other or spouse to something special at an average of about $88.

About $26 will be spent on other family members, and about $6 will be spent on children's classmates and teachers.

A record one in five will spend about $5 on their pets.

How much do couples spend?

A survey by Rakuten.com looked into how much American couples spend on each other for Valentine's Day, whether they're dating, engaged or married.

It found engaged couples spend more on each other than married couples do, with Americans spending an average of $154 when they're engaged compared to $136 when they're married.

The study also found couples that are dating spend even less at an average of $118.

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