UPDATE: No injuries reported at Traer flower shop fire - KWWL - Eastern Iowa Breaking News, Weather, Closings

UPDATE: No injuries reported at Traer flower shop fire

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Firefighters work at a fire at Simply Blooming in Traer as smoke can be seen pouring from the roof. (Michael Crowe, KWWL) Firefighters work at a fire at Simply Blooming in Traer as smoke can be seen pouring from the roof. (Michael Crowe, KWWL)
Smoke pouring from roof of flower shop in downtown Traer. (Eric Lightner, KWWL) Smoke pouring from roof of flower shop in downtown Traer. (Eric Lightner, KWWL)
Firefighters work at a fire at Simply Blooming in Traer as smoke can be seen pouring from the roof. (Michael Crowe, KWWL) Firefighters work at a fire at Simply Blooming in Traer as smoke can be seen pouring from the roof. (Michael Crowe, KWWL)
Firefighters work at a fire at Simply Blooming in Traer as smoke can be seen pouring from the roof. (Eric Lightner, KWWL) Firefighters work at a fire at Simply Blooming in Traer as smoke can be seen pouring from the roof. (Eric Lightner, KWWL)
TRAER (KWWL) -

No injuries have been reported after a fire at a downtown Traer flower shop. But, while the ambulance left empty, that doesn't mean they weren't hurting.


“My heart sank,” said Patty Suess, of Traer. “It's devastating.”

Toledo Fire and Dysart Fire were among the crews that assisted the Traer department . They were called to a Tuesday afternoon fire at Simply Blooming. Firefighters had to cut a hole in the roof of the building to knock back the flames.

“I said, oh my gosh, there's smoke!” said Marguerite Hulme, of Traer.

“We were very worried about it spreading,” said Traer Fire Chief John Novak.

Novak believes the fire started from a candle left burning near the cash register. The store owner was out delivering flowers when it began.

“We attacked it from both sides, made sure everybody was safe,” said one firefighter. “In situations like this, what else can you do?”

Nearby buildings were briefly evacuated during the fire. Second Street remained blocked off for several hours of Tuesday afternoon and evening, but crews had the fire largely under control within about 15 minutes.

Still, the nearby movie theatre and museum suffered smoke damage, and the building was gutted.

“It's a good business,” said Hulme. “We hate to lose those in small town.”

“Hopefully she'll rebuild,” Suess said. “Traer really needs a flower shop. It's tough, and Lisa has small children, but she'll come back. She's a strong lady.”

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No injuries have been reported after a fire at a downtown Traer flower shop.

Toledo Fire and Dysart Fire were among the crews that responded to a Tuesday afternoon fire at Simply Blooming in Traer.

Second Street remained blocked off as of Tuesday evening, but crews had the fire largely under control.

Nearby buildings that had been evacuated during the fire were given the all-clear.

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Firefighters from all over are battling a fire that broke out Tuesday afternoon at a downtown Traer flower shop.

Sue Morrison works at the Traer Public Library across the street. She said they noticed the fire and commotion at Simply Blooming around 2 p.m. Tuesday.

"We just started hearing things about a half-hour ago at most," she told KWWL over the phone.

The store is located at 518 2nd Street in downtown Traer. Surrounding businesses have been asked to evacuate, and 2nd Street is closed.

Morrison said they can see smoke coming out the top of the building and several fire departments fighting the blaze.

The business owner was out making deliveries and was not inside at the time, according to the Tama County Sheriff's Office.

KWWL's Michael Crowe is there and will have more in the KWWL News at 5.
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