Businesses see lower sales due to lack of snow - KWWL - Eastern Iowa Breaking News, Weather, Closings

Businesses see lower sales due to lack of snow

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WATERLOO (KWWL) -

So far this winter, the story has been the lack of snow.

While November saw snow and below normal temperatures, December was dry with above-normal temperatures.

And that means some companies who depend on winter weather are losing business when the snow stays away.

Those business owners say a snowfall actually drives people to their stores.

It's the second day of the year and Ridgeway True Value Hardware in Waterloo is something of a ghost town.

The aisles are empty, the cash register silent.

"We're hoping this storm hits," said John Schotter, owner.

Schotter says winter weather in November caused snow blowers to sell out.

He re-ordered and now, there are several just sitting on the showroom floor.

"There's an unwritten rule here, you never re-order snow blowers and we re-ordered snow blowers because it was November, how could we not have enough snow? Live and learn," said Schotter.

A note on the shelves warns of a nationwide shortage of snow melt.

So far, eastern Iowans haven't needed much of it.

Across town at Leer's Cycle Center, the only action for the salesmen was watching Hawkeye football on the internet.

Snowmobile sales are down so customers are staying away.

"In the last couple of weeks, we've cut down on some of the hours of the staff because we don't have the activity or the traffic flow coming through to accommodate for the extra payroll and expenses," said Leer's co-owner Shannon Rousselow.

And in the snowmobile business, this winter affects next season's sales.

"If customers don't get a chance to put miles on their new sleds or even get them out of the shed, the enthusiasm for them to go buy a new one next year is definitely down so it could impact our new sales for next year, also," said Rousselow.

This also affects those folks who strap a plow on to the front of their trucks for snow removal.

For many of them, no snow means no money.

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