Many customers sick of waiting on Black Friday - KWWL - Eastern Iowa Breaking News, Weather, Closings

Many customers sick of waiting on Black Friday

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This year, approximately half of Americans sat out of the chaos on black Friday.

According to, consumers that are sick of waiting in lines and choose to shop elsewhere, look to the web.

Approximately half of Americans admit that rather than go to a physical location to shop, they prefer the comfort of their own home.

The online shoppers started looking for the deals as early as midnight in order to guarantee they get them when they're still available.

About a quarter of the shoppers are traditionalist, and still prefer going to a mall after the rush settles down.

Only 6 percent of shoppers made the commitment to camp out in front of the stores waiting until they opened. 
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