Scratch Cupcakery wins Battle of the Brands - KWWL - Eastern Iowa Breaking News, Weather, Closings

Scratch Cupcakery wins Battle of the Brands

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WATERLOO (KWWL) -

After six weeks of voting, Scratch Cupcakery has emerged as the 2014 Brand Champion of Iowa. 

The locally-owned bakery rallied its cupcake-crazed fans to win the fifth annual Lessing-Flynn Battle of the Brands.

The competition matches 64 Iowa brands in a bracket-style elimination tournament.

“To even be in the same competition as the other 63 brands from across the state was amazing. Winning is just incredible!” said Natalie Brown, founder of Scratch Cupcakery. 

“Taking part in a competition where the prize is for a charity is something we can jump on board with real quick, as our love for people will always outweigh a battle for cupcakes.”

Scratch Cupcakery has also won $5,000 that they have donated to the Iowa Chapter of the Cystic Fibrosis Foundation. 

The organization supports a cause close to the heart for Scratch Cupcakery, as the niece of a member of their management team has the disease. 

“We love a good challenge, so this competition was a perfect fit,” said Claire Scholl, the Director of the Iowa Chapter of the Cystic Fibrosis Foundation. “We're so excited that Scratch chose our organization as the recipient.”

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