"Run or Dye" 5K brings hundreds to Waterloo - KWWL - Eastern Iowa Breaking News, Weather, Closings

"Run or Dye" 5K brings hundreds to Waterloo

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WATERLOO (KWWL) -

 Hundreds of people got doused in color dye as the group celebrated the end of the Waterloo "Run or Dye" event.

The Color Run Company threw the event, and holds these globally.

The company says it's all about celebrating life, friendship, fitness and fun.

"The Dye made it worth it. (laughter) I didn't run, I walked (laughter) I walked it! But it was really fun," said Brittney Joy, one of the participants.

It costs from about $25-$49 to register for the event.

Part of the proceeds will go to the Cedar Valley United Way.

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