CEDAR FALLS (KWWL) -
On average, retailers make 30 percent of their annual income in the weeks between Thanksgiving and Christmas.
And, despite a messy forecast the weekend before Christmas, area business owners hope it'll still be busy.
"Sometimes you'll think we probably won't have many people today because the weather's not very nice, and some days that's our best day, so maybe they don't think other people will come so they'll be the only ones -- I don't know," said Sara Wolff, manager at Basket of Daisies in Cedar Falls.
Wolff said it's hard to predict how busy her store will be this weekend, but she said regardless of the anticipated snowstorm she expects last-minute shoppers to be out and about.
"We're seeing people on the sidewalks," Lilly said. "They're walking a little bit slower, but most of our merchants have done a good job of getting out there and getting the sidewalks cleared to allow safe passage for customers. The timing is not ideal, but people are still needing to get out and not push that holiday shopping off anymore."
Lilly said gift certificates are a good option for last-minute shoppers.
She also said if people want to shop from the comfort of their homes, they can call her office at (319) 277-0213 to order a gift certificate that can be redeemed at any store downtown Cedar Falls, and they'll mail it out.
Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Sandy Youngblut at 319-291-1259. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at firstname.lastname@example.org.