Former CNBC president: Cable companies will have to adapt - KWWL - Eastern Iowa Breaking News, Weather, Closings

Former CNBC president: Cable companies will have to adapt

Posted: Updated:

Former CNBC President Bill Bolster predicts that soon consumers will be able to pick and choose which cable channels they pay for and watch.

Bolster shared this prediction with Wartburg College Tuesday at one of the college’s convocations.

He told students and staff today that video streaming on the internet to phones, tablets and computers will force cable companies to change how they do business:

"The cable companies will not own content in five years. That will be all streaming video, and the only thing cable will provide is the bandwidth necessary to stream all those video things," Bolster said. "You will buy ESPN by the drink."

He also predicted local news stations will survive the digital transition because they provide an essential service.

Bolster served as KWWL’s vice president and general manager from 1977 to 1983.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KWWL. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Sandy Youngblut at 319-291-1259. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at