Former CNBC president: Cable companies will have to adapt - KWWL - Eastern Iowa Breaking News, Weather, Closings

Former CNBC president: Cable companies will have to adapt

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WAVERLY (KWWL) -

Former CNBC President Bill Bolster predicts that soon consumers will be able to pick and choose which cable channels they pay for and watch.

Bolster shared this prediction with Wartburg College Tuesday at one of the college’s convocations.

He told students and staff today that video streaming on the internet to phones, tablets and computers will force cable companies to change how they do business:

"The cable companies will not own content in five years. That will be all streaming video, and the only thing cable will provide is the bandwidth necessary to stream all those video things," Bolster said. "You will buy ESPN by the drink."

He also predicted local news stations will survive the digital transition because they provide an essential service.

Bolster served as KWWL’s vice president and general manager from 1977 to 1983.

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