Want to keep receiving KWWL text alerts? Read this - KWWL - Eastern Iowa Breaking News, Weather, Closings

Want to keep receiving KWWL text alerts? Read this

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UPDATE: If you subscribe to KWWL text messages, and haven't gotten a text message yet or haven't replied "OK," you'll have to sign up for the lists you want here.

If you do not have access to the Internet, please call (319) 291-1260 and leave a message with your phone number and which lists you want to stay signed up for. The lists include:

  • Daily forecast
  • Breaking news
  • School closings (please specify which schools)
  • Severe weather alerts (please specify which counties)
  • Traffic alerts
  • NBC/KWWL programming changes
  • KWWL mobile rewards club
Thank you for relying on KWWL for your text alerts. We appreciate our subscribers.

Because of a change in federal law, we must ask all of our current text subscribers to agree to opt-in AGAIN, or else those subscribers will no longer receive our weather, school closings and all text alerts.

You will receive text messages on Monday from us asking you to OPT IN to each of the services you’ve signed up for in the past. Those services may include breaking news alerts, weather information, school closings, programming announcements and special offers. You MUST reply to ALL messages as directed in order to stay connected.

For example, if you subscribe to any of our news, weather or programming messages, you will receive a single message on Monday morning that looks like this:

KWWL: Keep our text alerts coming. To comply w/ new law, Reply OK to accept msgs from an autodialed system. Consent not required for purchase. STOP=stop, HELP=help

When you respond OK, you will continue to get the messages for which you are already subscribed.

If you subscribe to a mobile marketing club to get special offers, you will receive one or more messages on Tuesday asking you to opt into those clubs as well.

Like other text message providers, we are doing the re-opt-in process to comply with new federal consumer protection law which takes effect on Wednesday, Oct. 16. The federal Telephone Consumer Protection Act (TCPA) was originally designed to protect consumers from telemarketer harassment. It now covers SMS text messaging because these messages are also delivered by phone.

As of Oct. 16, the law requires consumers who sign up for text messages to acknowledge two things:

1) Text messages come from an automated system

2) Consent is not required to purchase goods and services

Other than agreeing to that, nothing about our text message services will change. They will continue to be fast and free. Standard carrier message and data rates may apply.

Once you’ve opted-in again, you will continue to enjoy the text messages you’ve come to depend on. Again, you must reply to our messages on Monday and Tuesday if you’re already a subscriber, or the messages from us will stop.

If you’re not signed up, we encourage you to do so. Click here for the sign up page.

To read our complete mobile terms, conditions and privacy policy, click here.

Have questions? Send us an email at kwwlnews@kwwl.com. Or give us a call at 319-291-1200. Thanks for staying connected with KWWL.



What’s happening: On Monday and Tuesday, we are asking all of our text message subscribers to re-opt-in to the services for which they’ve subscribed. We’re doing this to comply with federal consumer protection law. Those services may include breaking news alerts, severe weather alerts, daily forecasts, breaking news alerts, programming announcements, mobile marketing clubs or advertiser text clubs. On Monday and Tuesday those subscribers will get text messages asking them to respond, to keep those text messages coming. If they don’t respond, they will no longer receive our text messages.

Question: What’s the law that’s causing all of this?

The federal Telephone Consumer Protection Act (TCPA.) It was originally designed to protect consumers from telemarketers. A new provision, effective Wednesday, Oct. 16, 2013, requires SMS programs to obtain "express written consent" from consumers before sending a text message, which includes two new disclosures:

(1) Text messages are sent from an automated system.

(2) Consent is not required to buy goods and services.

We’re asking customers to re-opt in to comply with the law and to protect ourselves from potentially expensive legal action. Aside from adding these provisions to our compliance language, our text programs will not change.

Question: I received several messages from you on Monday and Tuesday, asking me to respond. Do I need to respond to all of them?

Yes. If you’ve signed up for any of our news, weather and programming alerts, you will need to respond to a single message on Monday. That message will look like this:

KWWL: Keep our text alerts coming. To comply w/ new law, Reply OK to accept msgs from an autodialed system. Consent not required for purchase. STOP=stop, HELP=help

Doing so will cover you for all of those alerts. If you subscribe to our mobile marketing club and/or advertiser clubs you will get additional messages on Tuesday. You will need to reply to those as well to remain in those clubs. In all cases you will have 24 hours to respond.

Question: What happens if I don’t respond to the messages?

You will no longer receive text messages from us. You can sign up again to re-start those messages at anytime, however. The sign-up page is under the mobile tab on our website.

Question: Will your text message service change as a result of this?

No. With the exception that we’re asking people to agree to two new disclosures, nothing will change. Our text message services will remain fast and free, meaning that we don’t charge anything for the service, although standard carrier data rates may apply.

Question: I’m getting similar messages from other text messaging services for companies like Redbox, and Target. Is this related?

Yes. Companies across the country are having their customers re-opt-in to comply with the new law.

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Persons with disabilities who need assistance with issues relating to the content of this station's public inspection file should contact Administrative Assistant Sandy Youngblut at 319-291-1259. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.