Theisen's customers fight Alzheimer's disease one dollar at a time
Written by Becca Habegger, Multimedia Journalist - bio | email
DUBUQUE (KWWL) -
The Alzheimer's Association is thanking eastern Iowans for a collectively generous donation.
During the month of September, which is Alzheimer's Awareness Month, people could donate $1.00 at any Theisen's Home, Farm and Auto store and get a purple paper flower to hang in the store.
Shoppers' generosity resulted in more than $20,000 for the Alzheimer's Association.
Kay Rader is development director for the association's Greater Iowa Chapter and was at the Theisen's in Dubuque Wednesday morning to accept the check.
"This is incredible," she said. "The money raised will go for awareness, it will go for education, for families and it will also go to help fund research, which is needed badly to find a cure, because we have no early detection, no prevention or no cure for Alzheimer's, and the time is now that we need to do something."
For the Theisen family, the fundraising effort was personal.
"My grandmother...passed away because of Alzheimer's," vice president Tony Theisen said. "Yes, we're definitely affected by it, and so this is near and dear to our heart."
Theisen's donated a $5,000 match, bringing the total to just over $25,000. The 20-store business started in Dubuque.
69,000 Iowans are currently diagnosed with dementia, the majority of whom specifically have Alzheimer's disease, Rader said.
Theisen's has supported the Alzheimer's Association in this capacity for several years now, and Theisen said they hope to reach a higher goal next year.
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