Eastern Iowans react to controversial Rolling Stone cover - KWWL - Eastern Iowa Breaking News, Weather, Closings

Eastern Iowans react to controversial Rolling Stone cover

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CEDAR FALLS (KWWL) -

"It's an interesting choice for a cover page. Definitely attention grabbing," said Nathan Kyln.

That's the response some are having to the upcoming issue of Rolling Stone which features Dzhokhar Tsarnaev, the surviving brother who is accused of bombing the Boston Marathon in April.

And that issue of Rolling Stone is grabbing the attention of people across the country and right here in eastern Iowa.

Brittany Lassen in Cedar Falls saw the cover for the first time Thursday

"I feel like a lot of times they always put things on that people question," said Lassen.

When we approached Nathan Klyn, also in Cedar Falls, he said he knew the magazines agenda.

"Sell, Sell, Sell. You know I'd probably buy it if he was on the cover. You know I might read the article now. If he wasn't on the cover I probably wouldn't read the article," said Klyn.

But Klyn might have a tough time finding the copy.

A number of stores, including Hy-Vee, have decided not to sell it. Their corporate office in Iowa released this statement: 

"At Hy-Vee, we listen to our customers and take their needs, wishes and viewpoints into account when deciding what products and services we will offer in our stores. Yesterday we heard from many customers who were offended or angered by the cover photo on the August issue of Rolling Stone magazine, which is due to appear on newsstands this week. Based on the feedback we received, we decided to ask our stores not to display or sell this issue."

Integrated marketing communications professor at Wartburg College, Dr. Bill Withers, said that won't matter.

"Of all their magazine sales less than five percent happen at the newsstand. So the CVS, Walgreens pharmacies, even the Hy Vee if they decided to pull those, [they] are making little impact. Most everyone else is going to get the magazine whether they wish to or not by subscription," said Withers.

He says the purpose of the cover is to grab your attention, but it's important to remember Rolling Stone has a journalistic side.

"People forget Rolling Stone actually spends a great deal of time covering two other areas. One is news and the other they spend a lot of time on is politics. So it is not uncommon for them to do a cover that is not rock, music, television, movie, celebrity," said Withers.

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