Written by Kera Mashek, Multimedia Journalist - bio | email
WATERLOO (KWWL) -
Since the first storm warnings were issued this week, retailers have been busy selling snow supplies. After a lackluster winter last year, businesses from hardware to grocery stores are thrilled to see a little snow business return.
"Getting back to normal's much better than not having winter!" said John Schotter with Ridgeway True Value.
Snow scrapers are picked over and shovels are a popular sell for stores like True Value Hardware at Kimball-Ridge in Waterloo.
It's a welcome sight, after mother nature hasn't helped business so far this year.
"We're in desperate need of moisture. It really killed business most of the summer for us. So any moisture in the ground is going to help us from now to back into the spring again, too," Schotter said.
As part of a farm family, Debbie Foulk can appreciate the moisture, too. But she's still not looking forward to snow.
"When you live on a farm and you have to clear out the snow to get to the animals to feed them and stuff, it's a lot of extra work," said Foulk.
Foulk decided that was just another reason to make a trip to Hy-Vee Wednesday. The Logan Avenue store was swamped as shoppers looked to stock up on some essentials.
"I thought I'd pick up a gallon of milk, maybe some bread, in case we get snowed in on the farm," said Foulk.
With the right supplies and tools in hand, shoppers will now be ready for whatever mother nature sends our way.
Aside from all the snow necessities, recreational snow equipment has been selling well this week, too. After so little snow last winter, there are a lot of snowmobilers and skiers anxious to enjoy a little of the white stuff.
A recent report from Iowa State University suggests snow is big business for our state. Winter recreational activities alone account for a big chunk of Iowa's $7 billion tourism industry.
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