Report finds rural broadband valuable to small business - KWWL - Eastern Iowa Breaking News, Weather, Closings

Report finds rural broadband valuable to small business

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DES MOINES (KWWL) -

A new report from finds broadband internet is vital in the success of small businesses across the state.   The report, Small Businesses: Using Broadband to Spur Iowa's Economy, finds there are many advantages for internet-connected businesses over those not connected. Yet, more than 90-percent of the businesses operating without broadband in Iowa are small businesses.

"Iowa small businesses have more growth opportunity and make more revenue when they use broadband.  Unfortunately, many small businesses in the state are continuing to miss out on those benefits of broadband because they likely don't fully grasp how the service can help support their success and increase their bottom line," said Connect Iowa program manager Amy Kuhlers.

Highlights of the report include:

  • 72-percent of small businesses (less than 20 employees) in Iowa subscribe to broadband for business operations.
  • Internet-connected small businesses in Iowa average $200,000 more in annual revenue than businesses without broadband
  • More than 90 percent of businesses operating without broadband in Iowa are small businesses
  • Approximately 18,000 small businesses in Iowa allow employees to telework
  • Healthcare sector businesses use Internet and computers more often than other types of Iowa businesses
  • Two out of five (41%) of small businesses without broadband say they don't need it or are getting by without the service

Connect Iowa is working with stakeholders in communities across the state to increase broadband adoption in businesses and homes.  Anyone with an interest in bringing better broadband to local homes and businesses is encouraged to join in the Connect Iowa community planning effort.  For more information on how to get involved, contact Amy Kuhlers at akuhlers@connectednation.org or (515) 421-2561.

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