New sponsor for Cedar Rapids convention center - KWWL - Eastern Iowa Breaking News, Weather, Closings

New sponsor for Cedar Rapids convention center


The Cedar Rapids city council approved a new sponsor for the city's convention center.

Cedar Rapids based 7G Distributing will be the official beer and energy drink provider of the facility.

The company will pay $1.5 million over the next ten years as a part of their contract.

The first 600,000 sponsorship dollars each year for the center go to debt service.

With the naming rights from 7G and the ten year contract with US Cellular, the city is almost there.

"Getting to the first $600,000 was critical, a critical first step to satisfying the promises made and the expectations," said John Frew, Construction Project Manager.

As a part of the contract, 7G gets to name the VIP club in the arena after one of their brands.

It's expected to be called the Bud Light Lounge.

The convention center is scheduled to open next spring.

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