Study: nutrition improving in cereals - KWWL - Eastern Iowa Breaking News, Weather, Closings

Study: nutrition improving in cereals


Cereal companies are improving the nutritional quality of their children's products, but they continue to market their unhealthy cereals to kids.

A new study from the Yale Rudd Center for Food Policy & Obesity finds a majority of cereals marketed to children have gotten healthier, they have less sodium and sugar, and more fiber.

However, kids are seeing more TV ads for the least nutritious brands, as well as banner advertising on children's website and mobile phone games.


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