Iowa deal with Anheuser-Busch deal worth $ 200,000 - KWWL - Eastern Iowa Breaking News, Weather, Closings

Iowa deal with Anheuser-Busch deal worth $ 200,000


The University of Iowa's contract renewal with beer giant, Anheuser-Busch, calls for payments of $ 50,000 a year, for the next four years.

The money will help fund the University of Iowa's highly publicized anti-binge drinking program. University of Iowa President, Sally Mason, revealed the dollar amount Thursday in an interview with Iowa Public Radio.

The contract renewal is part of a larger marketing contract between the University of Iowa and Learfield Communications. Learfield handles all University of Iowa sports marketing through Hawkeye Sports Properties.

Hawkeye Sports Properties is a private company, owned by Learfield. Iowa State University and the University of Northern Iowa also have sports marketing contracts with Missouri-based Learfield.

The University of Iowa's new agreement allows Anheuser-Busch to use the famous Iowa Tigerhawk on certain retail displays and promotions. While the Tigerhawk logo might show up next to a display for Budweiser, the words, "Responsibility Matters" must also appear on the display as a part of an anti-binge drinking message.

The University of Iowa's Associate Athletic Director for External Affairs, Rick Klatt, told KWWL-TV last week, "Everywhere the Tigerhawk appears, a responsible drinking message would also appear in comparable size, which is important."

The deal has it critics. University of Iowa sophomore, Melina Neves, believes the agreement is counter-productive. "I think Iowa is already notorious for being a party school and I don't think we really need any more help."

Rick Klatt thinks the anti-drinking message carries a lot of weight. Klatt says, "That's the idea. The idea is at the very point of sale that we are reminding people to be safe, legal and responsible with their consumption."



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