Iowa settles with Skechers over advertising claims - KWWL - Eastern Iowa Breaking News, Weather, Closings

Iowa settles with Skechers over advertising claims


Iowa is one of 43 states and the District of Columbia taking part in a $45 million settlement with a shoe manufacturer over deceptive advertising. 

In its ads Skechers USA said its shoes including "Shape-Ups," "Tone-Ups," and "Resistance Runners" shoes helped wearers lose weight, burn calories, and firm thigh, buttock, and back muscles using soles that rock.

"We allege that Skechers made exaggerated and false claims about the health benefits of its rocker-bottom shoes," said Iowa's Attorney General Tom Miller. "Despite the company's marketing claims, we don't think these shoes provided consumers with any more exercise benefits than regular shoes. And that's why we allege that this was a case of deceptive advertising."

"The complaint alleges that the studies had a number of defects, not the least of which was incorrectly reporting the results," said David Vladeck, FTC Director of the Bureau of Consumer Protection. 

In a statement, Skechers USA said it "believes its advertising was appropriate." The company says it decided to settle to avoid additional costs.

Customers who purchased the shoes may be eligible for a partial refund. The final refund amount will depend on the number of claims filed. Consumers can file a claim by visiting the claims website or by calling 1-866-325-4186. Complaints can also be filed with the FTC.

Other states involved in the case include Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, the District of Columbia, Florida, Idaho, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Vermont, Virginia, Washington, West Virginia, Wisconsin, the State of Hawaii's Office of Consumer Protection, and the State of Georgia's Governor's Office of Consumer Protection.

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